A common myth about leadership is that a leader is responsible to “establish a compelling vision.” This is just not true. Many leaders step into an organization that already has a great vision, and they should not try to prove that they are a leader by cooking up some new vision.
It absolutely is the leader’s job to make sure everyone understands why the business exists. Leaders aren’t required to come up with a great vision, but they are required to serve a great vision. Leaders who do not raise high a great purpose are throttling the contributions of the people who work for them. Human beings are designed to require purpose.
An organization’s vision must provide a compelling reason to care, a direct connection between daily work and making a difference in the world.